Executive ghostwriting works when the voice capture is done properly. Most ghostwriting fails because the writer writes the way they think the executive should sound, rather than the way the executive actually sounds when they are talking about something they know well. The result reads like a corporate communication rather than a person.
We start with a voice capture session: 45 to 60 minutes where we record you talking through the topic, ask specific follow-up questions, and note the vocabulary, rhythm, sentence length, and specific examples you reach for naturally. The transcript becomes the foundation. The article is built from what you actually said, structured and edited rather than written from scratch in someone else s register.
Thought leadership articles, keynote speech scripts, industry conference papers, and opinion pieces for trade publications are all in scope. Each deliverable includes a brief usage note covering the best placement and how to adapt the argument for different publication formats.
We do not write generic business content. If the article could be published by anyone in your industry without changing a word, it is not thought leadership -- it is content marketing at best. Our articles argue a specific position that your expertise earns you the right to hold.
For executives publishing regularly on LinkedIn, in trade publications, or on their own platforms, we offer monthly retainer arrangements starting from four articles per month. Retainer clients receive priority scheduling and a dedicated content calendar session each month.
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