SaaS
Sales letter for a $97/month tool that converted at 12.4%
The tool had everything going for it except a story the market could connect to. The founder kept leading with features. We rebuilt the sales letter around the one outcome subscribers paid for, rewrote the lead from scratch using a market-specific fear angle, and restructured the objection-handling section so price came after value rather than before it. Conversion went from 3.1% to 12.4% in the first 30 days.
12.4%
Conversion rate
+300%
Revenue impact
30d
Days to results
Professional Services
Brand manifesto that repositioned a consultancy from vendor to authority
A management consultancy in Paris had strong credentials and weak messaging. They were describing services instead of demonstrating point of view. We built a complete brand voice system: manifesto, positioning statement, origin story, and a guide for how every future piece of content should sound. Six months later they had landed two clients who cited the website copy specifically.
2
New clients cited copy
6mo
Timeline
100%
Messaging overhaul
E-commerce
Product launch sequence that sold out in 72 hours
A DTC skincare brand was launching their flagship product after 18 months of development. They had an audience but no launch plan. We wrote the complete sequence: four pre-launch emails, landing page, sales page, four open-cart emails, and two ad copy sets. The launch sold out the initial inventory of 3,200 units in 72 hours.
72h
Sold out timeline
3,200
Units sold
11
Copy pieces written