Direct response copy is measured against one thing: did it produce the action you asked for? Not brand affinity, not awareness, not impressions. A direct response sales letter has a clear argument structure, objection handling, and a single call to action. The copy either converts or it does not, and the writing is built around that.
Depends on the service. An audit takes 4-6 days. An executive article takes 5-8 days. A product launch sequence takes 14-21 days. These clocks start from brief sign-off, not from order placement. If the brief comes back three days after purchase, the timeline starts three days after purchase.
Our primary output is English. We offer French localisation as an add-on, working with a certified native translator. If your project is primarily in French, contact us to discuss a custom arrangement before ordering.
Signal includes 2 rounds. Signal Pro includes 3 rounds per deliverable. Broadcast includes unlimited rounds. Extra rounds can be added before the project starts.
Yes. The portfolio section shows three documented project outcomes with enough context to understand the approach. We do not share specific client copy without permission, but the case studies explain the thinking and the structure.
The revision rounds are specifically for this. If the copy does not address the agreed brief after all included revision rounds are used, we resolve it at no additional cost. Our Refund Policy details the specific conditions.
Yes. NDA is standard for Broadcast clients and available on request for Signal and Signal Pro. Our standard terms include a mutual confidentiality clause covering all client materials.
You can add up to 10 consultation hours to any project. At €34.20 per hour, these cover strategic questions, copy reviews you manage yourself, or ongoing message development outside the core deliverable.