A thorough review of every piece of copy in your funnel
The copy audit is the fastest way to find out why your funnel is underperforming before you spend money on more traffic. We review every piece of copy in the sequence -- from the first ad or organic touchpoint through to the post-purchase email -- and identify the specific moments where the argument breaks down, where the reader is likely to leave, and where the copy is working against the conversion goal.
The output is a written audit document with a priority ranking: the three to five changes most likely to move conversion rate in the next 30 days, followed by secondary changes, followed by longer-term structural recommendations. For each high-priority issue, we include a specific rewrite.
We also flag structural problems that copy cannot fix alone: offer issues, pricing anchoring problems, social proof placement, trust signal gaps, and page load or UX factors that are defeating otherwise competent copy.
The audit covers homepages, landing pages, sales pages, email sequences, checkout copy, upsell and thank you pages, ad copy, and any other customer-facing text you include in the scope.
- Written audit document (15-30 pages)
- Priority ranking by conversion impact
- Specific rewrites for top 3-5 issues
- Structural and UX observations
- Competitor copy benchmarking
- Follow-up call (45 min) to review findings
When to get an audit
An audit is worth doing if you have meaningful traffic but conversion rate is below 2% on your primary offer, if you recently changed your offer or pricing and performance dropped, or if you have been running the same funnel for more than six months without testing.
It is also worth doing before a major launch, as a pre-launch check rather than a post-problem diagnosis.