The Brief
A 45-minute call or a completed brief form. We cover your audience in explicit detail -- who they are, what they already believe, what objection they carry into the first sentence. The brief is signed off before any writing starts. No ambiguity.
Research & Positioning
We study the market before we study the message. Competitor copy, customer language from reviews and community posts, the specific claims your category over-uses. We find what is left unsaid and build from there.
Annotated First Draft
The draft arrives with margin notes explaining every structural decision. Why this headline over the three others we tested. Why the story opens where it does. Why the CTA is phrased that way. You respond to strategy, not guesswork.
Revision Rounds
Consolidated feedback in, revised draft out. No ping-pong. No sessions that lose track of what changed. Two rounds standard, three for Signal Pro, unlimited for Broadcast.
Delivery
Google Doc or Word, your choice. Plus a short usage guide covering which sections to test first, how to adapt the copy for different placements, and what to avoid changing that would break the argument.
