Direct response. Brand manifestos. White papers. Product launches. Executive ghostwriting. Copy audits. Six types of copy. One standard: does it work.
The annotated draft was the most useful thing. I have worked with writers who hand you something and wait. Getting the reasoning with the draft meant every revision conversation was fifteen minutes, not two hours of archaeology.
We went from 3.1% to 12.4% on the sales letter. I know there were other variables but the copy was the biggest change we made and the timing aligns. We have not touched the letter since.
Two new clients in six months, both said the website. One called it the only consultancy site that had a point of view instead of a list of services. That was exactly the brief.
Sold out in 72 hours. I have never had a launch go like that. The pre-launch sequence did most of the work before the cart even opened.
A 45-minute call or a completed brief form. We cover your audience in explicit detail -- who they are, what they already...
We study the market before we study the message. Competitor copy, customer language from reviews and community posts, th...
The draft arrives with margin notes explaining every structural decision. Why this headline over the three others we tes...
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